University of Cambridge > Talks.cam > Zangwill Club > Individual Differences in (Dietary) Decision Making and Its Control: Connecting the Brain and Gut to Improve our Understanding of Behavior

Individual Differences in (Dietary) Decision Making and Its Control: Connecting the Brain and Gut to Improve our Understanding of Behavior

Add to your list(s) Download to your calendar using vCal

  • UserProfessor Hilke Plassmann (INSEAD Europe Campus)
  • ClockFriday 04 February 2022, 16:30-18:00
  • HouseZoom meeting.

If you have a question about this talk, please contact Yasmin Fouani-Eckstein.

Bio: Hilke Plassmann is the INSEAD ’s Octapharma Chaired Professor of Decision Neuroscience and Associate Professor in INSEAD ’s Marketing Area, where she has built a Decision Neuroscience Group. She is also an Affiliated Faculty at the Brain and Spine Institute (ICM) of Sorbonne University and has been visiting faculty at University Hospital Bonn, The Wharton School and the Stern School of Business.

Hilke’s primary research area is judgment and decision-making in the intersection of neuroscience, psychology and economics. In recent and current research projects she investigates the neural basis of different decision-making related value signals and ways to self-regulate these signals. Hilke is also interested the influence of pricing, branding and health information on consumer decision making. Her work has implications for both, management and public policy.

Abstract: In this talk, I review my previous and on-going work on modelling (dietary) decision-making and its control and what the underlying neural signatures are. I then show examples on how these brain models can be applied to investigate individual differences in self-control in obesity. I wrap up with suggestions what role the gut-brain axis might play.

This talk is part of the Zangwill Club series.

Tell a friend about this talk:

This talk is included in these lists:

Note that ex-directory lists are not shown.

 

© 2006-2022 Talks.cam, University of Cambridge. Contact Us | Help and Documentation | Privacy and Publicity