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Consumer SIG: Genuine products, genuine benefits: point of purchase technologies

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If you have a question about this talk, please contact Louise Rushworth.

Anti-counterfeiting technology can be a cost burden to product companies and brands. On the other hand, authentication can provide an opportunity to offer additional benefits to your consumers. The first meeting of Cambridge Network’s Consumer Products & Supply SIG , which is championed by Founder Members Cambridge Consultants Limited and Procter & Gamble, will explore the technologies that are helping consumers learn more about the products they are buying and the opportunities these represent.

We are delighted to have speaking:

Ruth Thomson. Business Development Consultant, Authentication Systems, for Cambridge Consultants. Ruth will cover the growing problem of counterfeiting and the trends, how technology is currently being used (covert, semi-covert, overt and serialisation), give some insight into why consumers buy fake goods and project how authentication will add value to consumers.

Colin Peacock (pictured), Director, On Shelf Availability, Shrink & Brand Protection for P&G. Colin has conducted multiple research projects on counterfeiting and brand protection organisation with academia and is co-Author with Adrian Beck of New Loss Prevention – Redefining Shrinkage Management. He will show the impact of the problem & benefits of resolution, identify some critical anti-counterfeiting strategies, explain the role of features & technologies and describe how new technologies can be introduced through pilots and the stakeholders involved.

Franck Bourrieres, CEO , Prooftag – who specialise in developing high-security solutions for documents and brand protection with the BubbleTag, a security technology that can be controlled visually with a simple Internet connection on PC or mobile phone, and electronically with a reader. Franck will give some examples of how the BubbleTag technology is being used, particularly focusing on how consumers can interact with the system and lay out future plans to build consumer focused authentication.

The presentations will be followed by Q&A and discussion, with a networking drinks reception and buffet afterwards. The meeting will take place at the new Hauser Forum Conference Centre on the University’s West Cambridge Site.

This event is FREE to all staff from Cambridge Network Corporate Member companies (which includes all university staff and students), and to book your place please go to our website at: http://www.cambridgenetwork.co.uk/events/article/default.aspx?objid=69668

This talk is part of the Cambridge Network events series.

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