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Roundtable and Town Hall meeting on Service research

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If you have a question about this talk, please contact Nick Mann.

Service research is moving towards an integrated trans-disciplinary agenda to better understand how people, processes, and assets interact within complex service systems for the co-creation of value with customers. Yet, how do we organize the current research environment for better trans-disciplinary research? Furthermore, the interplay between processes and outcomes within a service system which are non-linear and multi-directional in nature suggests that the instrument of analysis may not yet be scientifically reproducible in any meaningful manner by conventional methods. Indeed, techniques traditionally used could be, as Miller and Page (2007) put it, “understand running water by catching it in a bucket”. Finally, even as we are able to gain understanding of service through research, how should intangible research be transferred to practice?

This one-day event on knowledge production and knowledge transfer in service provides a valuable opportunity to discuss key aspects of service research and practice from a broad scientific perspective, and goes straight to the heart of the service research and practice community’s future.

What should be the future be of methodologies and techniques for knowledge production (research) and knowledge transfer of service research and how should the research environment (academics, universities, government, industry) be better organized to be more effective?

During the event, top service scholars from all over the globe will be presenting key issues in knowledge production and knowledge transfer in service from their disciplinary perspectives. There will then be an interactive discussion with all participants in the afternoon during the town hall meeting.

Besides the roundtable and town hall meeting, we also invite you to submit a poster of your research for display during the grand challenge week. Posters will be selected based on the criteria of being innovative and transdisciplinary. Poster presenters will be given the opportunity to talk about their research during the lunch break of the event and after the town hall meeting. Posters from research teams based in universities around the world are most encouraged.

www.ifm.eng.cam.ac.uk/service/events/serviceweek/roundtable.html

This talk is part of the IfM Seminars series.

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