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Cambridge Product Management Network: Market research without totally screwing it up

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Colin Millerchip (Redgate Software) will take us through a deck of slides that’s previously been presented under the boring title of “Research Methods 101”, but will hopefully sound more engaging with this snazzier title.

Not a comprehensive review of how to do market research, but more a list of hints and tips, and some snafu’s to avoid from past (sometimes bitter) experience. Hopefully others will wade in with their views as well.

More information at http://product-management.ning.com/events/april-monthly-meeting-market

This talk is part of the Cambridge Product Management Network series.

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