University of Cambridge > Talks.cam > Social Psychology Seminar Series (SPSS) > Creating contexts that enable behaviour change: towards a fourth generation of approaches to health promotion.

Creating contexts that enable behaviour change: towards a fourth generation of approaches to health promotion.

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This paper is framed by the author’s interest in the role of community mobilisation as a health promotion strategy, with particular reference to facilitating behaviour change in the HIV /AIDS field in low income settings. It maps out three generations of approaches to behaviour change within the HIV /AIDS field: HIV -awareness, peer education and community mobilization, critically evaluating each approach’s underlying assumptions about the drivers of behaviour change. Drawing on case studies from India and South Africa it argues that there is an urgent need for a ‘fourth generation’ of approaches in the theory and practice of HIV /AIDS management, one which pays far greater attention to the wider contextual influences that enable and support the possibility of individual behaviour change.

This talk is part of the Social Psychology Seminar Series (SPSS) series.

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