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The Psychology of Pricing?

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Whatever product or service you’re selling you should spend some time thinking about the psychological aspects of pricing – it can have a huge impact on your sales.

In this presentation, Ian Lunn, Director of Product Focus will amuse and educate you with some pricing tips and tricks that will help you get inside the mind of your customers. You can see more about Pricing and other product management topics in the Product Focus Journal.

This talk is part of the Cambridge Product Management Network series.

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