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'Are designers the new social pioneers?' David Kester (CE Design Council)

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If you have a question about this talk, please contact Louise Rushworth.

Nudged by design: How design can help shape public policy and what that means for design practice.

Governments are seeking new ways to stimulate change. Faced with spiraling costs of the state coupled, in the west, with mountains of debt, some politicians have turned to social sciences for clues. They have sought alternatives to expensive top-down social policy. Some central and local government agencies have worked with designers to gain behavioral insights and help shape policies involving business and the third sector. David Kester, Chief Executive of the Design Council will talk through projects on infection control in hospitals and crime reduction; draw out lessons for innovators and answer questions on design in policy.

About David Kester: David’s current focus is on using design to stimulate economic renewal and includes coaching firms with high-growth potential including manufacturers, start-ups and technology ventures. Across Whitehall and at a local level, David is promoting new design-led approaches that turn social challenges into economic opportunity. For instance, the Design Bugs Out programme with frontline NHS staff, has matched the challenges of MRSA and c.Difficile to consortia of manufacturers and designers, resulting in innovative healthcare products and improved approaches to government procurement. Current project themes include dementia care, crime prevention, community cohesion, and preventative healthcare.

During the last year, David has led the Design Council out of the public sector including a merger with the Commission for Architecture and the Built Environment.

David became Design Council Chief Executive in 2003. His background in design, industry and the environment includes nine years as Chief Executive of D&AD. He is a member of the Creative Industries Council and an Honorary Fellow of the Royal College of Art and Falmouth College of Art & Design as well as a trustee of the Rose Theatre Kingston.

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Registration is from 6.00pm with the talk starting at 6.30pm lasting for approx 1 hour, including Q&A.

There will be a networking drinks reception and light refreshments after the event, with an estimated end time of 9pm.

Cambridge Network members can attend for free but must register for the event, non-members must pay £50 + VAT to attend.

With grateful thanks to our sponsors for this event:

Quadro and PA Consulting

This talk is part of the Cambridge Network events series.

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