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Empirical evidence in privacy economics

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What are consumers’ privacy preferences online and how much do they appreciate additional privacy when choosing amongst competing online shops? What are the economic incentives for electronic retailers and which technical mechanisms are available to them to satisfy the demand for privacy? I will report on empirical evidence from a series of large-scale experiments and market analyses I have conducted. My talk will advocate a paradigm shift towards, and highlight success factors for, evidence-based research into consumers’ privacy behaviour.

This talk is part of the Microsoft Research Cambridge, public talks series.

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