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Intellectual Property at Microsoft

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Intellectual Property represents a sea change in how businesses use ideas to innovate, differentiate, and win in the marketplace. Much of the innovations today change the way people work, interact, and play and IP is changing the very landscape of doing business for industry, governments, educators, and consumers. But what, exactly, does someone mean when they refer to “intellectual property?” In this presentation, we will look at the different types of IP what makes IP strong or weak, and how entities can use them to remain relevant and competitive in the marketplace.

This talk is part of the Microsoft Research Cambridge, public talks series.

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