The Art of Corporate Storytelling

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• Steve Clayton, Microsoft
• Thursday 17 April 2014, 16:00-17:00
• Auditorium, Microsoft Research Ltd, 21 Station Road, Cambridge, CB1 2FB.

If you have a question about this talk, please contact Microsoft Research Cambridge Talks Admins.

This event may be recorded and made available internally or externally via http://research.microsoft.com. Microsoft will own the copyright of any recordings made. If you do not wish to have your image/voice recorded please consider this before attending

Steve Clayton is Editor of the Next at Microsoft blog, resident Microsoft storyteller and manages Microsoft’s ‘owned’ corporate media platforms. In this role, Steve works with teams across Microsoft to tell the story of Microsoft via Microsoft News Center, Twitter, Facebook and YouTube and was the architect of the acclaimed “88 Acres” story that heralded a new direction for Microsoft’s corporate storytelling. In this talk, Steve will give his thoughts on why storytelling is such a hot topic, what Microsoft’s approach is and offer thoughts on how we can all be better storytellers.

This talk is part of the Microsoft Research Cambridge, public talks series.

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