University of Cambridge > Talks.cam > Computer Laboratory Systems Research Group Seminar > Engineering a Market: Concepts and Research on the HAT

Engineering a Market: Concepts and Research on the HAT

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In this seminar, Irene Ng discusses the economics, social, business and value concepts behind the engineering of the 3 multi-sided markets of the HAT , soon to be deployed live (see http://hubofallthings.com). Through a service-dominant logic approach, she explains the thinking behind the creation of a market for personal data and the challenges encountered.

Bio: Irene Ng is the Professor of Marketing and Service Systems at the University of Warwick, leading the trans-disciplinary Service Systems Research initiative within the Warwick Manufacturing Group (WMG). Irene is involved in several government-funded research projects in the digital economy, including being the Principal Investigator of the RCUK Hub-of-all-Things (HAT) project as well as co-investigator of the RCUK New Economic Models of the Digital Economy (NEMODE) Network+ project. Prior to joining academia, Irene was an entrepreneur for 16 years as CEO of SA Tours, one of Southeast Asia’s largest tour operators, and the founder of Empress Cruise Lines, which she had built into a venture worth US$250 million in annual turnover when she sold it in 1996. Since becoming an academic in 1997, Irene has received global recognition for her work in value, new business models and service systems, with 22 journal articles, three books and national appointments such as the ESRC /AIM Services Fellow in 2008 and ESRC /NIHR Fellow in 2009. Her latest book Creating New Markets in the Digital Economy was recently published by Cambridge University Press in early 2014 Irene’s research lies in the transdisciplinary understanding of value; understanding, creating, designing, pricing, contracting and innovating based on value, as well as new business models and value co-creation in complex service systems.

This talk is part of the Computer Laboratory Systems Research Group Seminar series.

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