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Business Models and Technological Innovation

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If you have a question about this talk, please contact Yongjiang Shi.

Charles Baden-Fuller from Cass Business School, City University, London, is going to introduce his most recent paper on Long Range Planning about business model and technological innovation (http://www.sciencedirect.com/science/article/pii/S0024630113000691).

Charles Baden-Fuller is the Centenary Professor of Strategy and leader of the Strategy Group at Cass Business School. He is famous for his strategy insights into the management of mature firms written up in many academic articles and his (coauthored) Harvard Business Press ‘Rejuvenating the Mature Business’. He is also well known for his work on networked organisations and the management of young high technology firms, particularly in drug development. One of his current areas of research is on High-Technology: How young firms can grow successfully including business models for successful growth. Charles Baden-Fuller in the last few years raised more than £4 million for research from the EU, and the UK ESRC and EPSRC . Charles currently holds a major RCUK grant on ‘Building Better Business Models’. From 1999 to 2010, he was also Editor-in-chief of Long Range Planning, a leading international strategy journal read by practitioners and academics. His honors include being made an SMS Fellow in 2010.

“Business models are fundamentally linked with technological innovation, yet the business model construct is essentially separable from technology. We define the business model as a system that solves the problem of identifying who is (or are) the customer(s), engaging with their needs, delivering satisfaction, and monetizing the value. The framework depicts the business model system as a model containing cause and effect relationships, and it provides a basis for classification. We formulate the business model relationship with technology in a two-way manner. First, business models mediate the link between technology and firm performance. Secondly, developing the right technology is a matter of a business model decision regarding openness and user engagement. We suggest research questions both for technology management and innovation, as well as strategy.”

This talk is part of the Manufacturing Research Forum series.

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