On Factors Affecting the Usage and Adoption of a Nation-wide TV Streaming Service

Add to your list(s) Download to your calendar using vCal

• Dmytro Karamshuk (KCL)
• Thursday 12 March 2015, 15:00-16:00
• FW26, Computer Laboratory, William Gates Builiding.

If you have a question about this talk, please contact Eiko Yoneki.

Using nine months of access logs comprising 1.9 Billion sessions to BBC iPlayer, we survey the UK ISP ecosystem to understand the factors affecting adoption and usage of a high bandwidth TV streaming application across different providers. We find evidence that connection speeds are important and that external events can have a huge impact for live TV usage. Then, through a temporal analysis of the access logs, we demonstrate that data usage caps imposed by mobile ISPs significantly affect usage patterns, and look for solutions. We show that product bundle discounts with a related fixed-line ISP , a strategy already employed by some mobile providers, can better support user needs and capture a bigger share of accesses. We observe that users regularly split their sessions between mobile and fixed-line connections, suggesting a straightforward strategy for offloading by speculatively pre-fetching content from a fixed-line ISP before access on mobile devices.

This talk is part of the Computer Laboratory Systems Research Group Seminar series.

This talk is included in these lists:

• All Talks (aka the CURE list)
• CL's SRG seminar
• Cambridge Centre for Data-Driven Discovery (C2D3)
• Chris Davis' list
• Computer Laboratory Systems Research Group Seminar
• Computer Laboratory talks
• FW26, Computer Laboratory, William Gates Builiding
• Interested Talks
• School of Technology
• Trust & Technology Initiative - interesting events
• bld31
• ndk22's list
• rp587

Note that ex-directory lists are not shown.