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Enterprise Tuesday 2015: Make It Brilliant & They Will Come

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If you have a question about this talk, please contact Katharine Price.

William founded Evi (formerly True Knowledge), a Cambridge-based Artificial Intelligence technology business that makes the Evi product. The vision for the business was a world where people could find out any information they needed just by asking naturally for it – the computer would understand them and give them back exactly what they wanted. Founded in 2006 with the core technology and a patent application, the vision has stayed exactly the same, though the business went through multiple pivots to find success. How brilliant does a product need to be to succeed in a crowded market? How do you remain focussed on your vision through multiple pivots? Clearly Evi hit a milestone when Amazon acquired the company.

The session will be chaired by John Snyder, Entrepreneur in Residence and CEO of Grapeshot

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Enterprise Tuesday is a series of FREE evening lectures and networking sessions delivered by the Centre for Entrepreneurial Learning (CfEL) which take place from November to the end of February in Cambridge. The programme aims to introduce participants to the world of business, as well as to encourage and inspire individuals to pursue their entrepreneurial ambition. It is the most popular non-assessed programme within the University and the model has been adopted by numerous other academic institutions as well as corporations.

Enterprise Tuesday is open to all University of Cambridge staff and students, members of other universities and the local business community. The series is particularly relevant for postgraduate students considering future career paths, those exploring entrepreneurial opportunities and looking to build high quality networks with experts and practitioners.

Weekly format:

18:00-18:30 Registration We advise attendees to arrive as early as possible in order to ensure a seat (particularly in Michaelmas Term).

18:30-20:00 Lecture The lectures will cover some of the practical skills that are needed to successfully commercialise an idea. These lectures are delivered by a number of successful and experienced entrepreneurs.

20:00-21:00 Networking This represents an opportunity to network with guest speakers and other aspiring entrepreneurs.

More information about Enterprise Tuesday can be found at

This talk is part of the Entrepreneurship Centre at Cambridge Judge Business School series.

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