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Service typology: A classification model for product-service offerings

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“Organisations have been approaching servitisation in an unstructured fashion. This is partially because there is insufficient understanding of the different types of Product-Service offerings. Therefore, a more detailed understanding of Product-Service types might advance the collective knowledge and assist organisations that are considering a servitisation strategy. Current models discuss specific aspects on the basis of few (or sometimes single) dimensions. In this paper, we develop a comprehensive model for classifying traditional and green Product-Service offerings, thus combining business and green offerings in a single model. The paper fosters the introduction of innovative Product-Service Systems as promising business models to address environmental and social challenges. The journal paper could be accessed : http://www.cambridgeservicealliance.org/uploads/downloadfiles/2014%20December_A%20classification%20model%20for%20product-service%20offerings.pdf”.

This talk is part of the Manufacturing Research Forum series.

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