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Advertising the Future in Fascist Italy and Nazi Germany

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If you have a question about this talk, please contact Dr Bianca Gaudenzi.

This talk is open to the public and may be podcast

Italian Fascism and German Nazism rose to power not least through the use of modern media and propaganda. Through a mixture of coercion and persuasion, both regimes aimed to create a distinctively fascist vision of prosperity and welfare that was projected onto the masses not only through political propaganda but also through commercial advertising. This talk will analyse the ‘fascistisation’ of advertising at the hands of the two dictatorships in order to illustrate how the advertising industry was co-opted into fabricating the illusion of a consumer society which would keep Italians and Germans contented despite their loss of freedom under Mussolini and Hitler.

This talk is part of the Wolfson College Humanities Society talks series.

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