Abstract

Abstract: This talk is aimed at supporting anyone seeking to design or conduct qualitative research studies that are customer, user or patient-centric. It will present a step-by-step guide to framing objectives that are truly user-centric, as well as demonstrating how to choose and engage stakeholders effectively, and the benefits that result from this. The talk will focus on healthcare research studies, and will draw upon case-studies and visualisations from this sector. However, the approach can be applied to other industry sectors. The talk will also highlight the value of presenting research findings in a more visual and dynamic way than in traditional academia – attendees are advised to bring an open mind!!

About The Speaker: Rick Harris is the Founder of Customer Faithful – a research-led consultancy, specialising in patient experience, customer experience and employee engagement. He has also served on the Advisory Panel for The Chartered Institute of Marketing (CIM), and as a mentor for the entrepreneurial programmes 50th Generation and Ricoh Ignite. Rick is a Public Governor for the Cambridge & Peterborough NHS Foundation Trust.