Cradle to Cradle Design

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• Bill McDonough William McDonough and Partners
• Wednesday 07 October 2009, 18:00-19:30
• Cambridge Unuiversity Engineerintg Department, LR0.

If you have a question about this talk, please contact Dr Dick Fenner.

Mr. McDonough will speak about his Cradle to Cradle philosophy and design practice. This vision of the hopeful, positive, and inspiring possibilities of an environmentally and economically intelligent future by design draws inspiration from the astonishing effectiveness of natural systems. Cradle to Cradle design as opposed to “cradle to grave” offers a new paradigm for human activity that creates a sustaining relationship with the natural world by emulating living systems that are effective, cyclical, synergetic and regenerative

This talk is part of the 10th Annual Sustainable Development Lecture Series 2012 series.

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