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MyPersonality: how to utilize social networks for social research

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The myPersonality application has been running on the Facebook social network since June 2007, allowing its users to take Goldberg’s IPIP version of the NEO personality questionnaire. In that time it has collected nearly 4 million responses, and continues to be used by over 600,000 people each month. I will introduce social network applications, and then, with reference to what myPersonality is doing, will discuss advantages and disadvantages of using social networks rather than conventional websites or pencil and paper. I will also highlight some new opportunities that are only available on social networks through the social graph.

Link: http://www.facebook.com/apps/application.php?id=2490151219

This talk is part of the Cambridge Psychometrics Centre Seminars series.

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