University of Cambridge > Talks.cam > Social Psychology Seminar Series (SPSS) > Conversations sell: How dialogical judgements and goals underpin the success of viral videos

  Browse A-Z

Log in

University Account External (via Google)

🔐 Log In

Information on

Subscribing to talksdetails Finding a talkdetails Adding a talkdetails Disseminating talksdetails Help and Documentationdetails

ℹ️ Information

Conversations sell: How dialogical judgements and goals underpin the success of viral videos

Download to your calendar using vCal

If you have a question about this talk, please contact .

Social media offer lay users an unprecedented, potential shortcut to widespread attention for their ideas and contents, bypassing the control of traditional media gatekeepers. Despite their growing influence, little is known of the determinants and mechanisms in which user-generated contents spread ― or go viral. Undeterred by the uncertainty, organizations have been turning to user-generated media to generate buzz and seed viral messages about their products and services. But without understanding the forces driving individuals to pass on viral contents or engage in word-of-mouth communications about them, explicit organizational efforts to stimulate buzz through deliberate viral attempts run the risk of backfiring. The speaker will explain an approach to explicate virality through understanding how individuals make sense of a viral phenomenon, and engage in interpersonal communication about it. He will also demonstrate that the buzz over viral videos has more to do with individuals’ motivation to create conversations about them than what they actually contain.

This talk is part of the Social Psychology Seminar Series (SPSS) series.

This talk is included in these lists:

Note that ex-directory lists are not shown.

Other lists

BN3-05 (Sigproc Meeting Room), 3rd Floor of CUED second Cambridge University Botanic Garden

Other talks

LCLU Annual Talk: The Early Aqueous Environment of Mars Inferred From Mission Lifetime Results by the Curiosity Rover at Gale Crater Cooperation in Nature  Life, death, and the discovery of PDAR: the Pol II Degradation-dependent Apoptotic Response  TBC Tea and Coffee Break Cultural evolution creates language-like structure: from humans to humpback whales and beyond
 

© 2006-2025 Talks.cam, University of Cambridge. Contact Us | Help and Documentation | Privacy and Publicity