Abstract

Webinar link: https://cam-ac-uk.zoom.us/j/86829723102?pwd=nqoBSTcVkedi6qTLL2vbRsbWla9fcz.1

This talk will discuss the role of digital platforms in providing the infrastructure through which health disinformation is advertised and circulated. The presentation will examine several case studies exploring how platforms are leveraged to promote and spread disinformation surrounding scientifically unsupported cancer treatments. Platforms examined will include Google keyword advertising, Meta (Facebook and Instagram) ads, Google Reviews, Amazon marketplaces, and crowdfunding platforms such as GoFundMe. The talk will emphasize moving away from blaming individuals and toward building accountable systems that prevent, mitigate, and respond to disinformation, while strengthening platform accountability.

Bio: Marco Zenone (he/him) is an Assistant Professor of Health Science Communication at the Faculty of Health Sciences, University of Ottawa. His research examines the spread, impact, and political economy of health misinformation and disinformation, as well as how health topics are portrayed across digital platforms and public spaces. A major focus is examining digital platforms as commercial determinants of health and how their infrastructures shape the production, circulation, and visibility of health disinformation. His research emphasizes moving beyond individual blame toward building accountable systems that prevent, mitigate, and respond to health disinformation.