Thinking Differently: Beyond Servitisation and Support Engineering – the case of Rolls Royce

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• Steve Marlowe (Rolls-Royce) and Irene Ng (University of Exeter)
• Monday 29 November 2010, 10:30-12:30
• Seminar Room 3, Institute for Manufacturing, West Cambridge.

If you have a question about this talk, please contact Chris Pearson.

Refreshments will be provided after the seminar. Please let Sharon Mey (sm847@cam.ac.uk) know if you are attending.

Steve Marlowe (Head of Business Strategy at Rolls Royce Defence Aerospace) and Irene Ng (Professor of Marketing Science, University of Exeter and Visiting Research Fellow at IfM) will be presenting some of the thinking on the project in Rolls Royce that has been going on for approximately a year, investigating the link between value and resources as an organisation that has been excellent in the design and manufacture of engines makes the transformation to become a service organisation of the future. The presentation discusses the changes in value propositions that involve people, complex equipment, activities and the interactions between the propositions; and how the organisation has to start thinking differently about service, to the extent that it could even affect the way it designs and manufactures its engines.

This talk is part of the Cambridge Service Alliance Forum series.

This talk is included in these lists:

• All Talks (aka the CURE list)
• Seminar Room 3, Institute for Manufacturing, West Cambridge

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