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Sören Preibusch (University of Cambridge)
Tuesday 01 May 2012, 16:15-17:15
New evidence on consumers’ willingness to pay for privacy
- 👤 Speaker: Sören Preibusch (University of Cambridge)
- 📅 Date & Time: Tuesday 01 May 2012, 16:15 - 17:15
- 📍 Venue: Lecture Theatre 2, Computer Laboratory, William Gates Building
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Wei Ming Khoo
Abstract
How do the differences in data collection and processing between competing online retailers influence consumers’ purchasing decisions? Are online shoppers willing to pay extra for better privacy and can companies monetise good privacy practices? I will report on evidence from the largest experiment to date into behavioural privacy economics.
Series This talk is part of the Computer Laboratory Security Seminar series.
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