The Art of Corporate Storytelling
- đ¤ Speaker: Steve Clayton, Microsoft
- đ Date & Time: Thursday 17 April 2014, 16:00 - 17:00
- đ Venue: Auditorium, Microsoft Research Ltd, 21 Station Road, Cambridge, CB1 2FB
Abstract
Steve Clayton is Editor of the Next at Microsoft blog, resident Microsoft storyteller and manages Microsoftâs âownedâ corporate media platforms. In this role, Steve works with teams across Microsoft to tell the story of Microsoft via Microsoft News Center, Twitter, Facebook and YouTube and was the architect of the acclaimed â88 Acresâ story that heralded a new direction for Microsoftâs corporate storytelling. In this talk, Steve will give his thoughts on why storytelling is such a hot topic, what Microsoftâs approach is and offer thoughts on how we can all be better storytellers.
Series This talk is part of the Microsoft Research Cambridge, public talks series.
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Steve Clayton, Microsoft
Thursday 17 April 2014, 16:00-17:00