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Facebook as a Research Tool for the Social Sciences

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If you have a question about this talk, please contact Ella McPherson .

In 2007 I founded a Facebook application called myPersonality that allowed users to take real psychological questionnaires used in actual scientific research. Since then, more than 6 million people took a personality questionnaire and 30% of those gave permission to access their Facebook profile. I will discuss how researchers can collect their own data, and some examples of research we’ve done so far.

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