Abstract

All too often businesses end up with a lacklustre image and reputation, because they fail to give their brand the attention it deserves. And they fail to engage the people who really matter – their staff.

In this session we’ll use examples of familiar brands to explore and discuss:

The essential qualities of SMART brands.
The four key steps to brand success.
How to engage and inspire your staff to become brilliant brand advocates.

Agenda: 08:00am Registration and networking over bacon rolls and coffee 08:30am Speakers:

Paul Lewis, lewis andersen Joss Anderson, Carpe Diem Coaching

09:30am Further networking 10:00am Event closes

About the speakers

Paul Lewis helps organisations uncover and shine a light on the things that make them different and special. Before founding Cambridge brand consultancy, lewis andersen, he was Director of Communications at the RSPB , where he led teams responsible for PR, advocacy and fundraising campaigns, creative execution and brand development.

Joss Anderson is a professional executive coach and former HR consultant. A Chartered Fellow of the Institute for Personnel and Development, Joss has consulted on engagement projects with organisations as diverse as BP, Boots and Action on Hearing Loss. She is passionate about helping organisations build high trust, high performance workplaces and now coaches HR leaders and senior management teams to do just that.

To book on please click on this link – http://www.cambridgenetwork.co.uk/events/how-to-build-your-business-into-a-brilliant-brand/

To attend Any Cambridge Network member may attend, with the focus of the meeting being on members with under 50 staff. There is a small charge of £15+VAT for members to attend. Non-members may also attend this session at a fee of £25+VAT, or they may wish to join for £50+VAT and come along to many other networking events for free and breakfast events at the member rate.