Abstract

Doroteya Vladimirova from Centre for Industrial Sustainability (CIS) is going to share her thoughts on value. “Mastering how value is created in a business is essential to the long-term success of any company. It is widely known that a business model expresses how a company creates, delivers and captures value. Being able to recognise where value is being captured and where it is not, therefore, plays an important part in business model innovation. The Cambridge Value Mapping Tool has been developed and refined over the last five years by researchers at the Centre for Industrial Sustainability. It uses a structured and visual approach to identify ‘value uncaptured’ in the form of failed value exchanges: value missed, destroyed, surplus, and absence. The exchange of value is analysed through the lens of each stakeholder in the business network, with the natural environment and society each being given its own voice and stake in the business. The tool gives practitioners a new way to gain a deeper understanding of value and create new economic, social, and environmental benefits for their business. It has been widely used in industry both through group workshops and bespoke in-house workshops. The tool is also used as teaching material at the University of Cambridge and other academic institutions.”