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Dr. Scott E. Sampson, Thorsell Professor of Service Operations, Marriott School of Management, Brigham Young University, Provo, Utah, USA
Friday 07 October 2016, 10:30-12:40
Countering Deservitization through Service Innovation
- đ¤ Speaker: Dr. Scott E. Sampson, Thorsell Professor of Service Operations, Marriott School of Management, Brigham Young University, Provo, Utah, USA
- đ Date & Time: Friday 07 October 2016, 10:30 - 12:40
- đ Venue: Institute for Manufacturing, 17 Charles Babbage Road, Cambridge
Abstract
Manufacturing firms are engaging in servitization in order to increase revenues and strengthen ties to customers. Still, many more firms are decreasing the service components of offerings in what we might call deservitization. The goals of deservitization are reducing costs and increasing value, including customization. Side effects include commoditization and destruction of competitive advantages. Deservitization is impacting many industries as diverse as healthcare, higher education, financial services, and others. The first part of this seminar will review the inevitability and peril of deservitization. Subsequently, we will discuss how the threat of deservitization can be countered through effective service design and innovation. This will include use of the service design technique known as strategic process positioning.
Series This talk is part of the IfM Seminars series.
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