Abstract

This interactive workshop will introduce and make use of structured methods (COSTAR and Rapid Idea Improvement Sessions) in clarifying the value proposition of an idea, advocating effectively for an idea, and engaging others in rapidly improving an idea. Techniques will be practiced in small groups. Methods for scaling up these techniques to engage large crowds in the innovation process will be provided.

The 2-hour workshop will provide guidance and practice in advanced approaches to:

• Designing for the end-user
• Defining the problem
• Uncovering the value proposition
• Crafting & delivering ‘the pitch’
• Collaborating with colleagues to improve the idea
• Scaling up this approach for large crowds

This workshop is aimed at those with an interest in practicing innovation and ideation processes in their daily professional capacity. The workshop is aimed at those who wish to engage a small team or a large crowd in structured innovation, in order to generate novel ideas and together make them a reality. This is a good follow-on session for those who attend Open Innovation Workshop – Framework & Strategy for Your Innovation Process, but the first workshop is not a prerequisite to the second.

Registration for this event is via the: Workshop Eventbrite site