University of Cambridge > Talks.cam > Crucible/Microsoft HCI Reading Group > Design parameters of rating scales for web sites

Design parameters of rating scales for web sites

Add to your list(s) Download to your calendar using vCal

If you have a question about this talk, please contact Alan Blackwell.

We will be discussing “Design parameters of rating scales for web sites” by Paul Van Schaik and Jonathan Ling. ACM Transactions on Computer-Human Interaction (TOCHI) 14(1), 2007.

Available online at: http://doi.acm.org/10.1145/1229855.1229859

Original abstract: The effects of design parameters of rating scales on the perceived quality of interaction with web sites were investigated, using four scales (Disorientation, Perceived ease of use, Perceived usefulness and Flow). Overall, the scales exhibited good psychometric properties. In Experiment 1, psychometric results generally converged between two response formats (visual analogue scale and Likert scale). However, in Experiment 2, presentation of one questionnaire item per page was better than all items presented on a single page and direct interaction (using radio buttons) was better than indirect interaction (using a drop-down box). Practical implications and a framework for measurement are presented.

This talk is part of the Crucible/Microsoft HCI Reading Group series.

Tell a friend about this talk:

This talk is included in these lists:

Note that ex-directory lists are not shown.

 

© 2006-2020 Talks.cam, University of Cambridge. Contact Us | Help and Documentation | Privacy and Publicity