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SUMMARY:Seminar – Can we promote physical activity at the population lev
 el? Findings from a community-based cluster randomised trial and a sport f
 andom-based app study - Dr Masamitsu Kamada\, University of Tokyo
DTSTART:20181019T100000Z
DTEND:20181019T110000Z
UID:TALK106582@talks.cam.ac.uk
CONTACT:Paul Browne
DESCRIPTION:Effective population strategies to promote physical activity a
 re needed to reduce the global burden of non-communicable diseases stemmin
 g from physical inactivity. However\, evidence from a few short-term trial
 s has highlighted the difficulty of achieving population-level improvement
 s in physical activity through multi-strategic community-wide intervention
 s. In this talk\, I will introduce the findings from 1) a community-based 
 5-year cluster randomised trial and 2) a quasi-experimental study of a spo
 rt fandom-based app developed by the Japanese Professional Baseball League
  (Pacific League) and discuss key strategies to achieve population-level i
 mprovements in physical activity.
LOCATION:Meeting Rooms 1&2\, MRC Epidemiology Unit\, Level 3\, Institute o
 f Metabolic Science\, Cambridge Biomedical Campus\, Cambridge CB2 0QQ
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