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SUMMARY:GDPR and the lost generation of innovative apps - Michael Kummer\,
  Assistant Professor\, University of East Anglia\, Norwich
DTSTART:20211103T150000Z
DTEND:20211103T160000Z
UID:TALK166159@talks.cam.ac.uk
CONTACT:Emily Brown
DESCRIPTION:The General Data Protection Regulation (GDPR)\, enacted with t
 he goal of protecting user privacy\, imposed compliance costs on app devel
 opers and may have inhibited revenue generation. Using data on 4.1 million
  apps at the Google Play Store from 2016 to 2019\, we document that GDPR i
 nduced the exit of about a third of available apps. Moreover\, in the quar
 ters following implementation\, entry of new apps fell by over half. While
  the exiting apps had very little usage\, the reduction in entry was more 
 consequential for consumers. Because app success is unpredictable at launc
 h\, the missing apps would have been nearly as useful\, on average\, as th
 ose that still entered: Post-GDPR entry cohorts\, less than half as large 
 as their pre-GDPR counterparts\, account for just over half as much usage 
 as average pre-GDPR cohorts at the same ages. After documenting these desc
 riptive facts\, we estimate a structural model of demand and entry in the 
 app market. Comparing equilibria with and without GDPR\, we find that GDPR
  reduces consumer surplus by 32% and aggregate app usage by 26%. We conclu
 de that\, whatever the privacy benefits of GDPR\, they come at substantial
  costs to consumers and producers.\n\n\n
LOCATION:Seminar Room 1 (SSC)\, Cambridge Judge Business School
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