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SUMMARY:Use phase signals to promote lifetime extension for desktop PCs - 
 Stewart Hickey - University of Limerick
DTSTART:20090922T100000Z
DTEND:20090922T103000Z
UID:TALK19931@talks.cam.ac.uk
CONTACT:Microsoft Research Cambridge Talks Admins
DESCRIPTION:This research seeks to enhance the probability of reuse of des
 ktop computers\, thus improve personal computer (PC) environmental perform
 ance through material and energy conservation. This was achieved by establ
 ishing people’s attitudes towards selling and buying second-hand PCs\, i
 dentifying an economic theory that can help change people’s reservations
  about second-hand equipment and implementing a technological intervention
  to facilitate this change. A survey of 270 PC residential users identifie
 s adverse selection as a significant contributor to market failure in Irel
 and’s secondary PC market. Signaling is proposed as a potential solution
  to adverse selection that can facilitate superior remarketing of second-h
 and PCs. Signaling is a means whereby usage information can be utilized to
  enhance the remarketability of second-hand PCs and\, therefore\, promote 
 lifetime extension for these systems. This can help mitigate a large porti
 on of the environmental impact associated with PC system manufacture. A ma
 rket solution utilizing self monitoring and reporting technology (SMART) s
 ensor and operating system (OS) event log data for the purpose of real tim
 e usage monitoring is demonstrated\, that can change consumer attitudes wi
 th regard to second-hand computer equipment. 
LOCATION:Small Lecture Room\, Microsoft Research\, Roger Needham Building\
 , 7 J J Thomson Avenue\, Cambridge CB3 0FB
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