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SUMMARY:The Servitization of Manufacturing: A New Opportunity or a Poisone
 d Chalice - Professor Andy Neely\, Director Services Performance Research\
 , IfM
DTSTART:20091022T160000Z
DTEND:20091022T173000Z
UID:TALK20065@talks.cam.ac.uk
CONTACT:Jo Griffiths
DESCRIPTION:We know that UK manufacturers cannot compete on the basis of c
 ost. They have to innovate to add value and survive. For many manufacturin
 g firms this includes service innovation\, identifying and offering servic
 es that complement and supplement their products. Enabled by technology\, 
 a particularly important form of service innovation is service and support
 \, where manufacturers seek to offer extended lifetime support for their p
 roducts in service. Other services might include financial services\, cons
 ulting services\, design and development services or installation services
 . In theory adding services offers manufacturers a new way of generating a
 dditional revenues and profits. In practice\, however\, the transition to 
 services is rarely straightforward and recent research points to a service
 s paradox – adding services should result in higher margins\, yet it app
 ears difficult to achieve these higher margins. In this presentation Andy 
 Neely\, Director of the Cambridge Service Alliance\, will discuss global t
 rends in the servitization of manufacturing\, the services paradox and the
  reasons why servitizing might be difficult for manufacturers\, as well as
  offering advice on how to overcome the challenges of servitization.
LOCATION:Institute for Manufacturing\, 17 Charles Babbage Road\, Cambridge
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