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SUMMARY:When Curiosity Gaps Backfire: Effects of Headline Concreteness on 
 Information Selection Decisions - Marianne Simone Aubin Le Quere (Cornell 
 University)
DTSTART:20240228T150000Z
DTEND:20240228T160000Z
UID:TALK210730@talks.cam.ac.uk
CONTACT:Yara Kyrychenko
DESCRIPTION:Journalists often use curiosity-inducing tactics in headlines 
 to maximally appeal to readers\, yet studies do not consistently show that
  clickbait techniques yield more engagement. In this talk\, I tie headline
  strategies back to psychological theories about the information gap — t
 he belief that curiosity is piqued when people are made aware of a gap in 
 their knowledge. I introduce the Upworthy Research Archive\, a large-scale
  corpus of A/B-tested news headlines that enables testing the causal effec
 t of linguistics cues on reader behavior. By modeling the amount of inform
 ation conveyed in a headline using an automated measured of sentence concr
 eteness\, I show that that there can be too much\, or too little\, informa
 tion conveyed in a headline. I argue that computer scientists and communic
 ation scholars should rethink the binary nature of clickbait headlines in 
 light of these findings.\n\n\nTeams Meeting ID: 329 287 585 675 \nPasscode
 : yKwfhf
LOCATION:Ground Floor Lecture Theatre\, Department of Psychology\, Downing
  Site\, Cambridge
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