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SUMMARY:Implementing open innovation: lessons from multi-national companie
 s - Dr Letizia Mortara\, IfM
DTSTART:20091203T173000Z
DTEND:20091203T183000Z
UID:TALK21108@talks.cam.ac.uk
CONTACT:Jo Griffiths
DESCRIPTION:Manufacturers are increasingly turning toward Open Innovation 
 (OI) as a means of enhancing their innovation capability. As manufacturing
  processes and technology become increasingly complex and global markets a
 re far more competitive\, few companies can rely on in-house research depa
 rtments alone . Open innovation is a process designed to accelerate innova
 tion through collaboration. Under this approach a company works with exter
 nal partners on new ideas in a bid to generate new business opportunities 
 OI was defined by Henry Chesbrough (2003) in his framework of Open Innovat
 ion (OI). However\, among practitioners there is still confusion over how 
 companies can best implement OI. This talk will present the results of a t
 wo-year IfM study that reviewed how large multinational corporations appro
 ached it's implementation. The study revealed despite different motivation
 s and different drivers for its adoption\, there were several common theme
 s which researchers observed across a range of industries. This talk focus
 es on the challenges of implementing OI in terms of culture\, skills \, pr
 ocedure and motivation. \n\nRefreshments available from 17.00 hrs.  \n\nPr
 esentation at 17.30.\n
LOCATION:Institute for Manufacturing\, 17 Charles Babbage Road\, Cambridge
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