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SUMMARY:How Can the Behavioral Sciences Inform the Climate Crisis Response
 ? - Madalina Vlasceanu (New York University)
DTSTART:20240221T150000Z
DTEND:20240221T160000Z
UID:TALK212410@talks.cam.ac.uk
CONTACT:Yara Kyrychenko
DESCRIPTION:The climate crisis is one of humanity’s most consequential a
 nd challenging threats\, and addressing it requires massive behavioral and
  structural changes. As such\, the behavioral sciences can play a critical
  role in this effort\, through large-scale interventions and policy innova
 tions. Following a unifying theoretical framework and leveraging a large a
 rray of methods\, I investigate avenues in which the behavioral sciences c
 an inform the climate crisis response\, by changing false beliefs and stim
 ulating climate action at the individual\, collective\, and system level. 
 At the individual level\, I use behavioral experiments to explore belief c
 hange strategies leveraging cognitive processes such as mnemonic accessibi
 lity\, prediction errors\, and emotional arousal\, that can be used to dec
 rease the prevalence of climate misinformation. At the collective level\, 
 I use social network analysis to investigate emergent properties of collec
 tive beliefs\, such as synchronization and polarization\, to maximize the 
 effectiveness of individual interventions deployed in communities. At the 
 system level\, I investigate cycles of climate denialism propagation betwe
 en society and artificial intelligence algorithms. Finally\, to link conce
 ptual processes to their behavioral signatures\, I take a global megastudy
  approach to empirically test the relative effectiveness of the main theor
 etically informed behavioral interventions at stimulating collective clima
 te action in 63 countries. Together\, these theoretical insights spanning 
 individual\, collective\, and systemic levels of analyses aim to inform po
 licy and streamline the behavioral sciences' response to the climate crisi
 s.
LOCATION:Ground Floor Lecture Theatre\, Department of Psychology\, Downing
  Site\, Cambridge
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