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SUMMARY:Roadmapping for agile strategy - linking technology to business ob
 jectives - Dr Rob Phaal\, Head\, Centre for Technology Management\, IfM
DTSTART:20100128T173000Z
DTEND:20100128T183000Z
UID:TALK21892@talks.cam.ac.uk
CONTACT:Jo Griffiths
DESCRIPTION:The technology roadmapping approach was originally developed b
 y Motorola more than 30 years ago\, as a means for aligning technology pro
 grammes with product developments. Since then the method has been adopted 
 widely\, at firm and sector levels\, adapted to address a range of strateg
 ic challenges. This presentation will provide an overview of history and a
 pplication of the roadmapping approach\, including examples. 'Fast-start' 
 workshop approaches will be described\, which emphasise cross-functional s
 trategic dialogue\, decision making and action\, providing a light-touch i
 terative approach for developing strategy. \n\nRefreshments from 17.00 hrs
 .  Presentation 17.30 - 18.30 hrs.
LOCATION:Institute for Manufacturing\, 17 Charles Babbage Road\, Cambridge
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