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SUMMARY:Benefits of data openness in a digital world - Sam Gilbert\, Benne
 tt Institute for Public Policy
DTSTART:20251103T190000Z
DTEND:20251103T210000Z
UID:TALK223543@talks.cam.ac.uk
CONTACT:Peter Watson
DESCRIPTION:We are at a moment of extreme pessimism about data with news s
 tories implicating social media and mobile phones in cyberespionage. To ma
 ny this is a worrying state of affairs but are we worrying too much? In th
 is talk I will argue that data openness and data-drive advertising are goo
 d things and are misunderstood. In particular data-driven advertising is n
 ot about controlling behaviour but involves targeting groups of people whi
 ch brings economic benefits. Internet search data has been used to meet pu
 blic health challenges such as providing insights into Zika and Ebola. I w
 ill argue we should be targeting the distribution of digital power rather 
 than concerning ourselves with business models of particular companies. 
LOCATION:The Statistical Laboratory\,Centre for Mathematical Sciences\,Wil
 berforce Road\, Cambridge\, CB3 0WB
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