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SUMMARY:Climate beliefs across borders: National patterns and digital inte
 rventions - Matthew Hornsey (University of Queensland)
DTSTART:20250609T140000Z
DTEND:20250609T150000Z
UID:TALK231901@talks.cam.ac.uk
CONTACT:Yara Kyrychenko
DESCRIPTION:Like many social psychologists\, I began my career thinking ab
 out the individual\; how worldviews\, ideologies\, and belief systems shap
 e people’s responses to climate change. Most of this work has been roote
 d in the Global North\, where political ideology and education are often c
 entral. But climate change (in)action is not easily explained at the level
  of the individual. Rather\, it’s a global phenomenon shaped by national
  histories\, economies\, and political systems. In this talk\, I shift foc
 us from the individual to the national level\, drawing on international da
 tasets\, social media data\, and machine learning to explore how country-l
 evel factors — such as GDP\, fossil fuel dependence\, and democracy — 
 shape climate concern\, scepticism\, and activism. The findings underscore
  calls for a globally informed approach to climate psychology\, one that t
 akes seriously the political\, economic\, and structural context in which 
 beliefs are formed. Finally\, the talk turns to the dual role of artificia
 l intelligence in this space\, both as a vector for amplifying climate-rel
 ated misinformation and as a tool for enhancing trust and promoting accura
 te scientific communication. I explore recent work testing AI-facilitated 
 interventions to reduce conspiracy theories and misinformation about clima
 te science and renewable energy\, interventions that are potentially scala
 ble to international contexts.
LOCATION:Ground Floor Lecture Theatre\, Department of Psychology\, Downing
  Site\, Cambridge
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