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SUMMARY:Privacy in Advertising:  Not all Adware is Badware - Paul Francis 
 - MPI Kaiserslautern\, Germany
DTSTART:20100421T131500Z
DTEND:20100421T141500Z
UID:TALK23756@talks.cam.ac.uk
CONTACT:Mateja Jamnik
DESCRIPTION:Online advertising is a major economic force in the Internet t
 oday. \nToday's deployments\, however\, increasingly erode user privacy as
  advertising companies like Google increasingly target users.  In this tal
 k\, we suggest that it is possible to build an advertising system that fit
 s well into the existing online advertising business model\, targets users
  extremely well\, is very private\, and scales well.  The key to our appro
 ach is adware:  client computers run a local software agent that profiles 
 the user\, requests the appropriate ads\, displays the locally\, and repor
 ts on views and clicks\, all while preserving privacy.  This talk outlines
  the system design\, and discusses its pros and cons.\n\n*Bio:*\n\nPaul Fr
 ancis is a tenured faculty at the Max Planck Institute for Software System
 s in Germany.  Paul has held research positions at Cornell University\, AC
 IRI\, NTT Software Labs\, Bellcore\,and MITRE\, and was Chief Scientist at
  two Silicon Valley startups.  Paul's research centers around routing and 
 addressing problems in the Internet and P2P networks. Paul's innovations i
 nclude NAT\, shared-tree multicast\, the first P2P multicast system\, the 
 first DHT (as part of landmark routing)\, and Virtual Aggregation.  These 
 days\, Paul is wondering why so much of our private data is being held in 
 the cloud.\n
LOCATION:Lecture Theatre 1\, Computer Laboratory
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