BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Talks.cam//talks.cam.ac.uk// X-WR-CALNAME:Talks.cam BEGIN:VEVENT SUMMARY:Neuromarketing and HCI/Interaction Design - Jeremi Karnell\, co-f ounder of the digital marketing solutions firm One to One Interactive\, an d Dr. Philip Rhodes\, MD of OTOinsights\, One to One Interactive's new med ia research division. DTSTART:20100517T174500Z DTEND:20100517T190000Z UID:TALK24705@talks.cam.ac.uk CONTACT:Michele Ide-Smith DESCRIPTION:*Please register (free) at Eventbrite so we have an idea of numbers!*\n\nEver wo ndered why e-commerce sites give more space to user reviews than the produ ct? Or how you can study users' emotional and pre-cognitive behaviour\, as well as their information processing?\n\nJeremi and Philip will talk abou t on-line persuasion and how to study it. So attend\, and keep up with you r Jones's - what better way to resume Cambridge UPA events!\n\nThrough the use of new technology\, Neuromarketing techniques allow researchers to el iminate cognitive bias and gauge user engagement when exposed to different stimuli.\n\nBut how do these research models and techniques help companie s to better understand their customers and create better products or commu nication messages?\n\nThis seminar will answer these questions and give a definitive guide to Neuromarketing and how it will impact on HCI and inter active design.\n\n1. Introduction to Neuromarketing\nAudience participatio n with an overview of how the body responds to stimuli. Explaining why the field of Neuromarketing is an important and exciting innovation in the fi eld of research.\n2. Unveiling the Method\nIntroduction to Quantemo(OTOins ights) and how our offering differentiates us from the competition. With d etailed insights into the value of our:\n• instrumentation\n• research software\n• engagement indices\n3. Demonstration\nA sneak peak and demo nstration of our equipment and software used to gather readings and analys e data.\n4. Examples of our findings\nHigh level findings of Quantemo Stud ies\, which will include our newest research focused on Allergy Websites.\ n5. Conclusion\nA quick review and presentation of ideas about the future of Neuromarketing research.\n6. Questions and Answers LOCATION:Microsoft Research Ltd\, 7 J J Thomson Avenue (Off Madingley Road )\, Cambridge END:VEVENT END:VCALENDAR