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SUMMARY:Roundtable and Town Hall meeting on Service research - Speaker to 
 be confirmed
DTSTART:20100923T080000Z
DTEND:20100923T160000Z
UID:TALK25042@talks.cam.ac.uk
CONTACT:Nick Mann
DESCRIPTION:Service research is moving towards an integrated trans-discipl
 inary agenda to better understand how people\, processes\, and assets inte
 ract within complex service systems for the co-creation of value with cust
 omers. Yet\, how do we organize the current research environment for bette
 r trans-disciplinary research? Furthermore\, the interplay between process
 es and outcomes within a service system which are non-linear and multi-dir
 ectional in nature suggests that the instrument of analysis may not yet be
  scientifically reproducible in any meaningful manner by conventional meth
 ods. Indeed\, techniques traditionally used could be\, as Miller and Page 
 (2007) put it\, "understand running water by catching it in a bucket". Fin
 ally\, even as we are able to gain understanding of service through resear
 ch\, how should intangible research be transferred to practice?\n\nThis on
 e-day event on knowledge production and knowledge transfer in service prov
 ides a valuable opportunity to discuss key aspects of service research and
  practice from a broad scientific perspective\, and goes straight to the h
 eart of the service research and practice community’s future.\n\nWhat sh
 ould be the future be of methodologies and techniques for knowledge produc
 tion (research) and knowledge transfer of service research and how should 
 the research environment (academics\, universities\, government\, industry
 ) be better organized to be more effective?\n\nDuring the event\, top serv
 ice scholars from all over the globe will be presenting key issues in know
 ledge production and knowledge transfer in service from their disciplinary
  perspectives. There will then be an interactive discussion with all parti
 cipants in the afternoon during the town hall meeting.\n\nBesides the roun
 dtable and town hall meeting\, we also invite you to submit a poster of yo
 ur research for display during the grand challenge week. Posters will be s
 elected based on the criteria of being innovative and transdisciplinary. P
 oster presenters will be given the opportunity to talk about their researc
 h during the lunch break of the event and after the town hall meeting. Pos
 ters from research teams based in universities around the world are most e
 ncouraged.\n\nwww.ifm.eng.cam.ac.uk/service/events/serviceweek/roundtable.
 html
LOCATION:Institute for Manufacturing\, 17 Charles Babbage Road\, Cambridge
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