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SUMMARY:Managing relationships with customers: are your systems up to it? 
 - Peter Massey (Founder\, Budd)(pictured)\, Simon Elliot (Head of Software
  Development\, Abcam)
DTSTART:20101117T180000Z
DTEND:20101117T210000Z
UID:TALK27494@talks.cam.ac.uk
CONTACT:Dr Emma Southern
DESCRIPTION:This Sales & Marketing SIG event will focus on Customer Relati
 onship Management: systems\, support and solutions.\n\nTechnology products
  often need to tackle long sales cycles as the end-user may not be the sam
 e as the person who is paying.  The balance of power between companies and
  users is also swinging greatly in favour of the customer\, as the interne
 t and social media allow customers to connect directly to each other.  Yet
  some companies are managing to exploit the internet and change their proc
 esses to reduce their own workload and increase customer satisfaction.\n\n
 For more info and to register\, see: http://www.cambridgenetwork.co.uk/eve
 nts/article/default.aspx?objid=74380\n
LOCATION:Red Gate Software\, Newnham House\, Cambridge Business Park\, Cam
 bridge CB4 0WZ
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