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SUMMARY:(Research) Towards an Optimal Digital Infrastructure / (Research) 
 Web sites' differentiation on data collection - Sören Preibusch and Rip S
 ohan
DTSTART:20110523T130000Z
DTEND:20110523T140000Z
UID:TALK30433@talks.cam.ac.uk
CONTACT:Andrew Rice
DESCRIPTION:Towards an Optimal Digital Infrastructure\, Rip Sohan\n\nIn th
 is talk I will summarise the work of the Optimal Digital Infrastructure th
 eme in the Computing For The Future Of the Planet research programme to-da
 te.  I will also outline some interesting avenues for future work.\n\n\nWe
 b sites' differentiation on data collection\, Sören Preibusch\n\nWhilst t
 he majority of online users do not seem to take the privacy characteristic
 s of goods and services into account when making consumption choices\, a s
 izeable proportion consider differences in data collection and\nprocessing
  amongst alternative suppliers. In a self-regulating\, privacy-aware marke
 tplace\, companies would vary their privacy regimes to gainfully meet cons
 umers' heterogeneous privacy preferences. Based on an empirical Web site e
 valuation\, this work-in-progress talk considers the practices of electron
 ic retailers and non-payable online services across four industries: (1) c
 an privacy-conscious consumers find a privacy-friendly\nseller/provider? (
 2) is this alternative associated with a price premium? The empirical evid
 ence is found to follow the predictions of the economic model of horizonta
 l differentiation.
LOCATION:SS03\, William Gates Building
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