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SUMMARY:The Mental Representation of Social  Values: From System to Instan
 tiation - Greg Maio\, Cardiff University
DTSTART:20120316T130000Z
DTEND:20120316T140000Z
UID:TALK36196@talks.cam.ac.uk
CONTACT:Megan Sim
DESCRIPTION:We often claim to attach high amounts of importance to diverse
  abstract ideals\, such as freedom\, equality\, and the environment. At th
 e same time\, our behaviour occasionally seems to mismatch the values we c
 laim to hold.  This ostensible value-action gap may be partly due to the w
 ay in which values can be mentally represented.  Values can be encoded (1)
  in relation to each other\, (2) as single abstract entities\, and (3) as 
 concrete instantiations.  Each level of mental representation conveys a di
 fferent perspective on the potential antecedents and consequences of value
 s.  This presentation will demonstrate the utility of this theoretical per
 spective through a series of simple experiments that describe how the effe
 cts of values depend on (a) their place in a system of values and (b) thei
 r recent concrete instantiations.  These experiments show how an understan
 ding of the cognitive representations of values helps to predict their eff
 ects on a variety of behaviours\, such as cleanliness\, discrimination\, a
 nd protection of the environment.
LOCATION:PPSIS Seminar Room (Free School Lane)
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