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SUMMARY:Rahel Bailie: The Content Strategy Paradox - Rahel Bailie\, Founde
 r of Intentional Design\, Fellow of STC
DTSTART:20120227T181500Z
DTEND:20120227T200000Z
UID:TALK36517@talks.cam.ac.uk
CONTACT:Michele Ide-Smith
DESCRIPTION:The rise of the term "content strategy" has given legitimacy t
 o a field of practice that continues to be defined and refined . It is sti
 ll a bit of cowboy country where typical deliverables are yet to be articu
 lated\, and best practices are yet to be agreed upon. On the other hand\, 
 content strategy seems to be everywhere\, and underpins discussions of int
 ernet strategy\, publishing strategy\, social media strategy\, and digital
  strategy\, to name a few. The separation of content strategy from its hos
 ts seems contrived and artificial. Can a practitioner deliver an effective
  content strategy without considering the user experience and digital stra
 tegy\, or the marketing and business strategy\, or a strategy to various c
 ontent silos? This presentation explores the connections and intersections
  between the various functional areas and provides a framework for aspirin
 g and practicing strategists.
LOCATION:Red Gate Software\, Newnham House\, Cambridge Business Park\, Cam
 bridge CB4 0WZ
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