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SUMMARY:'Are designers the new social pioneers?' David Kester (CE Design C
 ouncil) - David Kester
DTSTART:20120515T170000Z
DTEND:20120515T200000Z
UID:TALK36919@talks.cam.ac.uk
CONTACT:Louise Rushworth
DESCRIPTION:Nudged by design: How design can help shape public policy and 
 what that means for design practice.\n\nGovernments are seeking new ways t
 o stimulate change.  Faced with spiraling costs of the state coupled\, in 
 the west\, with mountains of debt\, some politicians have turned to social
  sciences for clues.  They have sought alternatives to expensive top-down 
 social policy.  Some central and local government agencies have worked wit
 h designers to gain behavioral insights and help shape policies involving 
 business and the third sector. David Kester\, Chief Executive of the Desig
 n Council will talk through projects on infection control in hospitals and
  crime reduction\; draw out lessons for innovators and answer questions on
  design in policy.\n\nAbout David Kester:\nDavid’s current focus is on u
 sing design to stimulate economic renewal and includes coaching firms with
  high-growth potential including manufacturers\, start-ups and technology 
 ventures. Across Whitehall and at a local level\, David is promoting new d
 esign-led approaches that turn social challenges into economic opportunity
 . For instance\, the Design Bugs Out programme with frontline NHS staff\, 
 has matched the challenges of MRSA and c.Difficile to consortia of manufac
 turers and designers\, resulting in innovative healthcare products and imp
 roved approaches to government procurement. Current project themes include
  dementia care\, crime prevention\, community cohesion\, and preventative 
 healthcare.\n\nDuring the last year\, David has led the Design Council out
  of the public sector including a merger with the Commission for Architect
 ure and the Built Environment.\n\nDavid became Design Council Chief Execut
 ive in 2003. His background in design\, industry and the environment inclu
 des nine years as Chief Executive of D&AD. He is a member of the Creative 
 Industries Council and an Honorary Fellow of the Royal College of Art and 
 Falmouth College of Art & Design as well as a trustee of the Rose Theatre 
 Kingston.\n\nTO BOOK ON TO THIS EVENT PLEASE GO TO www.cambridgenetwork.co
 .uk/events \n \nRegistration is from 6.00pm with the talk starting at 6.30
 pm lasting for approx 1 hour\, including Q&A.\n\n\nThere will be a network
 ing drinks reception and light refreshments after the event\, with an esti
 mated end time of 9pm.\n\n\n\nCambridge Network members can attend for fre
 e but must register for the event\, non-members must pay £50 + VAT to att
 end. \n\n\n \n\n\nWith grateful thanks to our sponsors for this event:\n\n
 Quadro and PA Consulting\n\n
LOCATION:West Cafe\, Hauser Forum\, 3 Charles Babbage Road\, Cambridge\, C
 B3 0GT
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