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SUMMARY:Empirical evidence in privacy economics - Sören Preibusch
DTSTART:20120402T093500Z
DTEND:20120402T102000Z
UID:TALK37028@talks.cam.ac.uk
CONTACT:Microsoft Research Cambridge Talks Admins
DESCRIPTION:What are consumers' privacy preferences online and how much do
  they appreciate additional privacy when choosing amongst competing online
  shops? What are the economic incentives for electronic retailers and whic
 h technical mechanisms are available to them to satisfy the demand for pri
 vacy?\nI will report on empirical evidence from a series of large-scale ex
 periments and market analyses I have conducted. My talk will advocate a pa
 radigm shift towards\, and highlight success factors for\, evidence-based 
 research into consumers' privacy behaviour.\n\n
LOCATION:Large lecture theatre\, Microsoft Research Ltd\, 7 J J Thomson Av
 enue (Off Madingley Road)\, Cambridge
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