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SUMMARY:Behavioural Nudge or Technological Fudge? - Yvonne Rogers\, Profes
 sor of Interaction Design\, UCL
DTSTART:20120613T131500Z
DTEND:20120613T141500Z
UID:TALK37846@talks.cam.ac.uk
CONTACT:Stephen Clark
DESCRIPTION:We all have a pet behaviour we would like to change\, such as 
 eating better\,\nexercising more\, or reducing our energy consumption. Man
 y of us would also like\nto manage our time more effectively\, by spending
  less time randomly Googling\,\nsofa slouching or looking out the window. 
 How can we design new technologies to\nhelp people change their behaviour?
  Nudging methods\, derived from behavioural\neconomics and social psycholo
 gy\, have become increasingly popular. But how\neffective are they and can
  technology be designed to exploit them? In this\ntalk\, I will describe o
 ur investigations into how decision environments can be\nre-structured in 
 innovative ways\, using pervasive\, ambient and wearable\ntechnologies to 
 nudge behaviour in ways that are desirable to the individual.\nOur goal is
  to help people make better-informed decisions in situ. Underlying\nall of
  this\, however\, is the nagging question of whether it is ethical\,\ndesi
 rable or sustainable to be nudging people in a desired direction. Or\, is 
 it\na case of technological fudging\, where we may be covering over deeper
  problems?\n\nBrief Bio:\n\nFrom 2006-2011\, Yvonne was professor of HCI i
 n the Computing Department at the OU\, where she set up the Pervasive Inte
 raction Lab. From 2003-2006\, she was a professor in Informatics at Indian
 a University. Prior to this\, she spent 11 years at the former School of C
 ognitive and Computing Sciences at Sussex University. 
LOCATION:Lecture Theatre 1\, Computer Laboratory
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